Would you like to cuddle up with your partner, but don't want to expose yourself and need to be discreet? Then the concept of love room is exactly what you need! A place out of sight, where you can let yourself go, let your urges speak, and spend sensual and sexual moments together, in total discretion. That’s exactly why choosing a love room is so popular in Switzerland!
What’s the concept behind a love room?
A love room is a discrete, rentable room or apartment designed for private, short-term use. These rooms are popular in countries like Switzerland, Germany, Austria but also France, offering a space for individuals or couples seeking privacy for personal, often romantic, encounters outside of typical hotel or home settings.
The love room ("affair room") is marketed toward individuals looking for a place to meet away from their everyday environments, including those who may want a private space for new or clandestine relationships without returning to their own homes.
What are the settings of a love room?
A love room is typically rented by independent hosts and offer a variety of features, including anonymity, easy access (usually, no reception), and simple booking processes—often even allowing same-day or last-minute reservations. Many love room locations emphasize an environment of comfort and discretion, with cozy decor and amenities such as private bathrooms, internet access, and soundproofing. Additionally, love room spaces serve not only those looking for romantic interludes but also individuals needing a quiet space for relaxation or time away from daily life.
What are the typical clients of a love room in Switzerland?
People looking for a love room include the following groups of individuals: the married man and his mistress (or the married woman and her lover), the couple (heterosexual or homosexual) who want to keep their relationship a secret, the flirt who've known each other for a few days or a few hours and already want to go further, or the escort girl and her client.
For the married man (or the married woman), the aim is above all to be neither seen nor recognized. The discretion and privacy offered by a love room (because you can book one far from your home or the places you usually frequent) is therefore undeniable in perpetuating adultery.
Homosexual couples are particularly fond of love rooms, especially those who have not done their “coming-out” yet. A love room is more appropriate than a hotel room, as it remains way more anonymous.
The flirt met on social networks, for instance, appreciates the fact that a love room can be booked for just a few hours at on short notice. Indeed, a love room is often available for short-term stays, such as a few hours or an overnight, which makes them appealing for special date nights or short getaways.
The escort and her client are also very fond of the love room concept, especially when the sex worker doesn't have an Incall location to receive him (so either she or he will book the room) or when he wants her to travel to the city of his choice for an Escort Service (where he will have taken the care to book a love room). And as the two protagonists often wish to remain anonymous to each other, the love room is indeed an ideal option.
How much does a love room cost?
Rates are set by the hosts and can vary based on room amenities and duration of stay, often billed by the hour or day.
The price of a romantic getaway in Switzerland averages between CHF 100 and 170 for a three-hour reservation for two people. For an hour's extension, you'll pay between CHF 25 and CHF 45, depending on the location. If the love room is booked for more than two people, you can expect to pay a supplement per person. Moreover, some love rooms also allow overnight bookings.
Many love rooms include special amenities such as hot tubs, mood lighting, and sound systems, and some may even offer themed experiences to cater to different preferences.
Given the high cost (but still less expensive than many hotel rooms in Switzerland), these places guarantee total discretion from the moment you arrive until you leave.
What’s the regulation surrounding love rooms?
Notably, love room are intended strictly for personal use, with explicit rules against any commercial activities like prostitution (although it’s legal in Switzerland).
However, this last argument is extremely difficult to prove, since love rooms are founded on the very fact that they guarantee discretion and privacy (which is why they compete directly with hotels and short-term apartment rentals). It is therefore extremely difficult to prove what really goes on between these four walls, and what the nature of the relationship is between the two (sometimes even more) partners who booked them. In fact, most of the owners of these love rooms don't really care. Indeed, this clause, which denies any commercial activity in these places, is there above all to protect them in the event of litigation and to justify that they are in compliance with what Swiss law authorizes. So, as long as the basic rules are officially respected, no one will knock on the door of your love room to check what's going on unofficially...
Thinking of opening a love room?
Do you like the concept, and would you also like to have a love room and make it available to couples looking for privacy and discretion? This seems like an excellent idea because the demand for this type of service is high in Switzerland. However, in order to ensure a good start and avoid missteps, get help from a legal advisor who will help you comply with the law.
Additionally, you may consider the following points:
1. If you are not the owner of the premises, it is important to be transparent with the owner(s)/property management: they need to know what is going on. Your honesty will save you on the long run a lot of time, money and energy.
2. Maintaining discretion makes your business sustainable. You should be able to control the sustainability of this discretion.
3. Avoid locating your love room in city centers. Prefer commercial or industrial areas (your clients will appreciate that too). The more strategically you proceed, the less you jeopardize your business.
The love room in a nutshell
To sum up, a love room is a private, rentable spaces designed to provide an intimate, romantic, erotic and often luxurious environment for couples seeking privacy or a special experience together. A typical love room offer a unique decor, themed settings, and amenities like mood lighting, hot tubs, sound systems, or even themed props to enhance the romantic atmosphere. If discretion and privacy are for you paramount, this is probably the best option for your hanky-panky affairs…
Janet – The Velvet Rooms
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