Escorts Switzerland: Why do low prices can scare off clients?

You’ve certainly noticed that more and more escorts coming to work in Switzerland are offering their services at low rates.

Why so? They may be entering the business and therefore, have no idea what’s an hourly decent price is in this industry.

They might not understand the price market (in the country they are working as an escort, which probably has a stronger currency than their home country), which lead them to charge any price as long as it’s higher than what they will earn in their native country. In Switzerland, this phenomenon can be observed, for example, with a number of escorts from Spain and Latin America. Some German girls, or girls who have previously worked in Germany, also tend to charge the same rates as they would in Germany, which unfairly lowers prices in Switzerland.

Another reason why escorts may lower their rates is that their earnings have dropped considerably so to compensate that lost they are willing to work for cheaper than they used to.

Or maybe, they are simply very low-end prostitutes who have always worked at rock-bottom prices.

Of course, a service's price doesn't always reflect its quality. Although low-pricing strategies can work for some escorts but by and large, they are not a great idea for most of them.

As a respectable independent escort in Switzerland, I believe you don’t fit in any of the categories listed above. Your services worth much more than that. You are either a middle-end or a high-end escort and you want to make sure to avoid the “low-price, low-quality” perception. I completely agree with you on this. Even through slow times and hardships you should stay away from the temptation of sinking your rates and here is why.

Independent escorts: Why reducing your prices can be a dull decision?

Many escorts have a significant opportunity to enhance their top- and bottom-line growth by improving their image and their working-style but choose not to do so. Why? That’s a good question.

A lot of escorts’ clients love good bargain but low prices can often harm your reputation and the way clients look at you. Instead of getting a service for a great deal, they believe that they get what they’re paid for. If you look cheap in your attitude and your overall appearance (the way you market yourself to get clients), you will attract cheap clients. Once a certain number of reviews on you portraying you as a "cheap" girl, it's often very difficult to detach yourself from this image and hope to succeed in raising your rates.

When you are selling your services as an escort, you want to set a donation that achieves a positive outcome. Did you know that strategic pricing isn’t just about dropping prices? Client perceptions also play a big role. So, how can you set the right price that works for you and for your client, without looking cheap?

How do clients perceive escort girls with low rates?

Well dear, cheaper isn’t necessary better! Indeed, low rates can backfire on you because many clients see low prices as a sign of low-quality service, or as good deals. Meaning that, how your potential clients think about a price is just as important as the actual price of your service. What you should aim for is finding the right balance between the right price versus the value of what you are offering to your clients.

How do I increase my service prices as an escort?

Remember that not every man is your ideal client and that’s OK. New price structures can increase your pool of regular clients and can also be the best way to get rid of unprofitable clients and timewasters. With the right approach, however, the benefits of a solid pricing strategy far outweigh the fear of losing clients.

Indeed, once you’ve identified what kind of clients you would like to have, you can narrow your marketing efforts to attract mainly these specific clients, leaving them less likely to question your pricing. This is how some escorts still manage to raise their rates while increasing the value of the experience they’re giving to their clients. They know how to combine value and convenience, so clients feel they are getting their money’s worth. Introducing an improved service that’s still competitively priced can increase the odds of successful revenue for an Escort and help build faster your customer loyalty. This also means that, your increased new price tag must be justified in the eyes on a customer. Going up and down with your prices without any apparent reason is counterproductive and will significantly impact your credibility and the way customers perceive you.

To increase your chances of retaining clients while raising your prices, think of rewarding long-term customers with a special rate or an extra-special service they won’t get elsewhere. If you decide to increase your fee, make sure that the value of the service offered to the client increases too. Position your image the right way and be always very transparent in your communication in order to avoid misunderstanding and/or lose existing clients (ex: be transparent and detailed about what’s included in the price).

Do you want to charge more? OK but the price has to be right. Making sure that your service is different is crucial, especially if you want to justify a high price. Watch that you don't price yourself out of the market. The best is to strive to offer high quality and value at a price comparable to that of the competition and still capture some profit.

Understanding the Swiss mentality

If you are an escort working in Switzerland or if you are an international touring escort, try first to understand the way Swiss clients think and what they are looking for in an escort, as on the long run, it will help you to work better.

Low pricing can affect the volume of your work - up or down. Some escort girls deliberately price their service low to get the attention of clients to whom they hope to sell other more expensive services. But demanding Swiss clients sometimes tend to assimilate poor quality service with low price. Many looks for value and not just for the lowest price. Swiss men who want to meet an escort girl providing a good service are usually willing to pay the price that the services are worth.

Setting prices too low can convey the message to those clients that your service isn't as good as other similar escorts on the market. Then again, low pricing may not generate enough profit to cover costs, especially if despite all your efforts, you are still having a low volume of clients. And don’t forget that once you’ve marketed yourself too low in price, it’s often extremely difficult to go back to high rates…

Last but not least, Swiss escort’s clients are not big risk-takers and always make sure to spend their money wisely. Therefore, they would rather stick to what they know (a well-established escort website or girls they have already met before) instead of taking the risk of being disappointed. That’s why, even if the price of your service seems to be very tempting, many will not even consider contacting you.  

Choosing the right advertising platforms

Many escorts think that maximum visibility will get them maximum work. I can't comment on how this works in other countries but in Switzerland, but knowing the Swiss escort market very well, I know that this logic is not true here. Advertising on 10 websites versus 2 will generate more calls, but it won't guarantee you more confirmed appointments (i.e. more clients and more money).  This is especially true if you're looking for a certain type of clientele. The more visible you are everywhere, especially on low-end sites or those with a bad reputation (because they attract an unattractive clientele), the less likely you are to attract the right customers. It's better to invest in two or three top-quality sites, rather than spending twice as much to appear on 10 sites which, more often than not, won't bring you the clientele you want.

Because an independent escort focuses on the quality of her clientele, not the quantity, she must adopt the same approach in the way she markets herself, favoring the idea that "less is more" and, above all, relying on sites known for their transparency and legitimacy.

Should you lower your prices as an escort?

In my opinion, even in the adversity, I would advise you to avoid lowering your rates. Low prices often go hand-in-hand with poor-quality service. Is this the image you wish to create for your business?

Instead, concentrate on building up your regular clients (so they will want to book you for longer appointments) rather than cutting prices to make quick money.  Think long-term. With a long list of regular clients, come rain or shine, you will always be fine. In most circumstances, your clients decide to come back to you because of the benefits offered by your services, how special you make them feel along with the service versus the quality they receive, which to them is worth it. It is rare for the decision to be made based solely on how much you charge.

Too many independent escort girls underestimate the power of pricing. The unanimous advice from pricing experts in this troubled economy is to price with courage and creativity. In the sex industry business where demand has remained stable while offer has exploded, slashing prices may be a terrible idea—and for the most part, it is not even necessary.

Janet – The Velvet Rooms

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