02 / 04 / 2022
7 Minute Read

What's happening on the biggest Erotic Portals in Switzerland?

If you are an Escort who regularly works in Switzerland, you certainly know by heart the different Escort directories in Switzerland where all the girls who work here advertise.

You must have noticed a significant difference between the period before March 2020 and that of March 2022. Indeed, the money you do invest in these advertising Escort sites in Switzerland no longer guarantees in 2022, the calls you use to get in 2020 of these same Escort platforms. If you are one of those who worked in Switzerland before March 2020, you have surely been able to retain a few regular customers. However, to grow properly, any business needs new clients.

Regardless how often you update your profile picture, modify your text, add more photos or change the catchphrase of your ad, nothing helps. The phone remains silent.

But why has it become so challenging for an Escort in Switzerland to acquire new clients?

The Swiss market: uncompetitive despite appearances

Are you complaining that there are more and more girls coming to work in Switzerland? Well what you don't realize is that in Switzerland, the market is certainly less competitive and more secure than elsewhere. Indeed, in the countries of the European Union, the number of girls who praise their charms is even higher, mainly for 2 reasons:

* The free movement of people and their right to settle and work anywhere in the EU without constraint or without holding an EU passport (a permanent residence from any EU country allows you to live and work anywhere in the EU) makes the market extremely accessible.

* More than half of the countries of Western Europe have either legalized/regulated prostitution (this is the case in Germany, Austria and Holland for example) or tolerates it by letting it evolve in a grey zone (this is the case of Italy for example). This makes prostitution in the EU an activity devoid of criminal penalties (and if any penalties at all, they are minors) for the service providers.

In Switzerland, prostitution is legal and highly regulated. The market here is less competitive than elsewhere in the rest of the EU because only people with an EU passport have easy access to the Swiss marketplace. For a Brazilian or a Colombian Escort-Girl, unless she holds an EU passport, working legally as an Escort in Switzerland is almost impossible for her. While in the EU space, she can travel and work freely just with an EU residency card.

In addition, the criminal and financial risks to which the persons in charge/managers of activities related to prostitution in Switzerland are exposed mean that they prefer not to accept girls who do not have an EU passport.

Finally, life in Switzerland being expensive, the Swiss Confederation is not necessarily one of the very first countries Escorts think of when they want to work in Europe. Unless they know somebody, who has worked there or already have a contact on the spot, without knowledge of the language(s), many do not prefer to take risks and choose to abandon the Swiss adventure or put it off until later.

In short, the competition in Switzerland is less important than elsewhere in Europe, that’s a fact. So why does it seem more difficult than ever before for an Escort to work well in Switzerland?

The EU, economically weakened

For many years, the debt of European countries has been steadily increasing. Some, like France for example, doubled their structural debt between 2019 and 2022 during the period of restrictions linked to Covid-19. In Spain, that debt has increased by 10% in two years.

As the Health crisis is no longer on the agenda, here are the prices of energy, fuel and raw materials that are soaring...and sadly, this is just the beginning.

Despite what all the Western European media tries to make us believe, the price spike is not related to the conflict in Ukraine. The prices increase is linked to the consequences of the unilateral sanctions that the EU imposes on Russia instead of negotiating with it in order to find a consensual solution. And once again, it is the populations who pay the bill for the egocentrism of the leaders.

These consequences are felt in many sectors and the sex industry is not spared. Bills are rising for the middle classes and people have less money to spend on their pleasures and/or non-essential needs. These Europeans who previously worked as an Escort in their own country and/or those who had a regular clientele are facing lower rates and clients who are becoming rarer or who can no longer afford to go see an Escort, even occasionally.

These service providers are seeing their incomes plummet and are looking for other options. Many in possession of a passport from the European Union, consider Switzerland as an alternative. The problem is that more and more of them are coming to Switzerland, which is gradually saturating the Escort market in Switzerland. To the delight of customers? Not necessarily.

And6 and FGirl: are the 2 biggest portals still profitable?

If you work in German-speaking Switzerland, your Escort advertisement inevitably appears on And6. If you work in French part of Switzerland, your profile is certainly on FGirl. These are the two largest advertising portals in Switzerland. But does this mean that all you need to do is put your ad, a nice description and a few photos and your profile will get lots of calls? Well, actually, the answer is: No.

For your information, before the 2020 Covid-19 restrictions, the biggest Sex Portal in the German part of Switzerland had around 1200 to 1400 profiles in its busiest weeks. Today we are in April 2022 and this same portal has an average of 2000 to 2300 girls per week who advertise on their site. And you will see, that number will keep growing...

So, who benefits from all this? The big winners are of course the big sites which see their turnover explode. Paradoxically, Escorts do not see their number of calls double, quite the contrary. The sad reality is that the more girls there are on these portals, the more your chances of making money will decrease. Here are the main reasons:

* The large number of girls has exploded the competition on Escort directories in Switzerland where anyone can insert a profile whose content is generally barely controlled, selected, verified.

* The vast choice makes it harder for customers to choose and takes longer to decide before calling. Good clients, who always value quality over quantity, suddenly have a harder time finding the right girl they're looking for. The exposure promised by these established Escort sites is therefore seriously compromised, both from the point of view of the client and the girl.

* Hoping to earn some money, some girls lower their rates, which directly affects well-settled Escorts in Switzerland

* Some customers witnessing the prices drop play the same game and no longer want to pay the regular price. They negotiate constantly and contribute to making the job very difficult for Escorts in general and for those of high standing in particular.

* Among this mass of profiles, many girls create several profiles to increase their chances of working, even if it means creating fake profiles. A deceitful and often unprofitable strategy.

Therefore, new Escort-Girls who come to work in Switzerland for the first time find it more difficult to do well compared to those who already have an established clientele. This is why, it is often better for them to start at a place wish has already gained an excellent reputation and which has a secure base of regular customers. Usually these places do well and are appreciated by Swiss customers whose mentality and habits encourage them to stay true to what they already know and where they have already been satisfied.

A multipolar online market ?

Just as a new world is emerging that challenges globalization to make way for a multipolar sphere, the same phenomenon is happening in the world of Escort advertising in Switzerland. The pandemic has put the accent on girls working in private apartments and this is a trend that has remained and will continue to be (which explains the large number of brothels and erotic clubs that have closed in Switzerland since 2020).

The current conflict in Europe has resulted in an impressive number of girls coming to work in Switzerland while the number of clients consuming Escort services in Switzerland is not increasing exponentially.

We can therefore expect the big portals to continue to pick up the biggest share of the cake in terms of profit (because they have no competitors they fear and because they have been established for a long time) but on the other hand, many girls who are looking for exposure and profitability will no longer cover their costs by advertising solely on those platforms. Then will have to look for alternatives.

This situation will result in the ventures of opportunities for smaller Escort directory websites to find their place in this empty market, provided they offer something different and/or complementary that will allow them to dissociate themselves from the larger and to gain the confidence of the Escorts, allowing them to generate the income that the big Escort websites no longer guarantee them.

Janet for TheVelvetRooms




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